Persuasion and Social Proof Thresholds|
May 14, 2007, 2:42p - Communication
The art of persuasion is a fascinating topic. Persuasion happens on both a small-scale (getting your child to eat her broccoli) and large-scale (getting a majority of people to vote in favor of a certain candidate). On its most basic level, persuasion is about instilling a specific opinion or belief in a person. It's about getting someone to "know" something. ... more »
Read comments (2) - Comment
An Exceedingly Odd Book
Dec 27, 2006, 1:49a - Communication
Jason, Becca's brother, gave me an exceedingly odd book for Christmas. It's called Arboretum, written by a man named David Byrne. After flipping through a bunch of pages, my initial reaction was "Wow, this is definitely on the hardcore side of weird."
When I first picked up the book, what struck me was the cover and binding: it's got ... more »
Read comments (3) - Comment
Storytelling (according to Seth Godin)
Apr 26, 2006, 3:02p - Communication
I came across this interesting post on Ode magazine's site. It seemed worthwhile enough to reprint here. Here's the original article. I think I agree with most of what he's saying.
Great stories succeed because they are able to capture the imagination of large or important audiences.
A great story is true. Not necessarily because it’s factual, but ... more »
Read comments (1) - Comment